Afrodyssée

Afrodyssée
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Elevating the customer experience by rethinking African creation in the areas of fashion and crafts

Client: Afrodyssée

Focus: Digital Strategy, Graphics Standards Manual, Brand Messaging, Brand Experience, System & Guides, Art Direction, Visual Design, Brand Identity, Trends & Insights

Understanding The Audience

Afrodyssée is an association that promotes the best in contemporary African creation in the areas of fashion and crafts. Since 2015, every year they organise an annual African Trends Market presenting current African designers with a fashion show as the highlight.

A brand designed to bring people together

We designed a campaign inspired by the illustrations of the main poster of the African artist invited this year. We developed the different pieces putting a special emphasis using shapes and texts in black placed over plain coloured backgrounds and papers. The chosen palette evokes African tones found in prints, fabrics and the landscape.

Bringing it to life

We have maintained and integrated the elements of the main identity such as the lines ordered layout and the adinkra symbols, used in traditional crafts and stamping, that relate to one of Afrodyssée’s key values.

Responding to tension

It is a colourful and bold campaign that underlines Afrodyssée as a trustworthy label, and highlights the professional and creative work of African design.

Advertising & Marketing
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