A refined and transformative digital experience
Built on a mobile framework, we looked to communicate the Vision Fund’s progressive personality without compromising on heritage. To capture the attention of potential founders who are on the go, we conceptualized an experience as seamless as it is elegant.
Moving toward the future in real time
Because the Vision Fund is a borderless venture, we wanted to convey the idea of time throughout the experience, highlighting that business continues nonstop worldwide. We brought this to life through shifting gradients, localized clocks, and key content pieces across the site.
Simplicity is key
One of the team’s foremost goals in redesigning the Vision Fund’s site was to craft a completely intuitive experience. Convenience was paramount; the site had to be functional and easy to use. This led our thinking throughout the process.