Hale sports

Hale sports
/OVERVIEW

We researched its current market, developed a plan for the future, and created a strategy to build on its standing and attract a new audience.

Client: Hale sports

Focus: Messaging, Creative Direction, Design, Brand Strategy, Brand Identity, Visual Design

Understanding the consumer to define opportunities

We begin each strategic and creative process by getting to know a brand’s ecosystem. Discovering opportunities to reach and inspire new consumers without alienating current consumers is essential.

Growing the Hale community

Underwear sports brand called Hale, a young and passionate clothing brand destination should entertain and encourage discovery. This is why we leveraged social content to expand and sustain Hale loyal fan base.

Branding Experience & Design
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