Marketing Strategy

Happy Eggs

Food + Beverage
Happy Eggs

Services Provided

  • Product launch strategy
  • Content strategy & SEO
  • Conversion rate optimization
  • Audience hyper-targeting
  • Paid advertising
  • Email marketing


Happy Eggs has a huge community of loyal customers who actively use their forums to talk about the products. But to grow their sales and help their company reach the next stage, they needed new customers too.

Happy Eggs began running an in-house PPC campaign to combat their stagnant sales. After the campaign began producing a very volatile ROAS, they came to Ecosite for help managing their campaign.


To optimize the campaign and start getting Happy Eggs ROAS under control, we ran a complete analysis of the campaign’s historical conversion trends. Then we built an ad schedule that focused on the top-converting hours, layered over a comprehensive bid strategy. Finally, we redefined the campaign’s keyword universe so we could make sure we were only targeting highly relevant and high-quality traffic.


The strategy led to a 127% increase in month-over-month conversions, a 51% increase in revenue and a 2,479% increase in ROAS! That amounts to a whole lot of barbecue.

  • +127% Increase in Conversions
  • +51% Increase in Revenue
  • +2,479% Return on Ad Spend