Havaianas

A worldwide campaign directed to markets/countries where havaiana's history and benefits aren't very known among customers.

2017

Client: Havaianas

Focus: Brand Messaging, Strategy, Billboard Design, Brand Messaging, Brand Experience, Brand Identity, Content Marketing, Influence Content, Rich Media Display, Ad Copywriting, Print Ads

Challenge

the challenge was to communicate the brand's  functional benefits - especially comfort - and facts in a colorful and fun way.

the challenge was to communicate the brand's  functional benefits - especially comfort - and facts in a colorful and fun way.

the inspiration came from street posters, which are so common in big cities. typically artistic, provide a simple message and are usually plastered side by side in different visual compositions in public locations. so, this is a modular campaign where these posters complement each other. in addition, there are animated versions which can be used on different platforms.

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