Brand Strategy

Italic

Consumer Culture
Italic
/OVERVIEW

Services Provided

  • Idea validation and discovery
  • Growth financial model
  • Landing page building
  • Rapid product/MVP prototyping
  • Market and competition research
  • Persona and UX analysis
  • Full funnel analytics and journey tracking

Challenge

Italic wanted to do an online marketing campaign refresh, so they approached Coalition to build a new website and run a SEO and PPC campaign.

Solution

While building the new website, we implemented SEO work that resulted in major revenue improvements for the old website. The new site sustained, if not surpassed, the momentum gained by the old site.

Result

Within 12 months, we improved organic search revenue by over 600%. Our PPC team grew revenue from $45,000 to $290,000. Total monthly conversions improved 680%.

ReThinken®
/RESULTS

RESULTS

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