Brand Strategy

Jinx

Consumer Culture
Jinx
/OVERVIEW

Services Provided

  • Idea validation and discovery
  • Growth financial model
  • Landing page building
  • Rapid product/MVP prototyping
  • Market and competition research
  • Persona and UX analysis

Challenge

Over a century of artwork was recreated using modern technology and innovation, leading to a re-imagining of its branding and leveraging its new look in packaging, web design, and marketing campaigns.

Solution

Ecosite helps Jinx’s avoid brand fatigue by providing a compelling content strategy that builds on their previous successes. This includes seasonal campaigns, tweaks to the brand, and a well-strategized digital presence.

Result

Within 6 months of the new website’s launch of Jinx premium dog has seen significant success. User sessions have increased 438% return on investment and consumers are receiving shipments of the premium dog they love

ReThinken®
/RESULTS

RESULTS

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