Parker & Co

Our new e-Commerce experience brings the Parker&co brand to its urban fan base.


Client: Parker & Co

Focus: Messaging, Web UI/UX, Brand Strategy, Brand Experience, Product Renderings, Frontend Development, Backend Development

Understanding The Audience

Having introduced dedicated personal styling sessions as part of their offering to customers, we introduced their unique Frame your style service via the website homepage. A dedicated page fully explains the service and provides customers the ability to make bookings for the service.

Content From The Heart

To tell the visual story of what a customer could expect from a visit to the store environment and the one-to-one service we commissioned a photography shoot to create unique visual content.

Responsibly Responsive

Since launching the site, we have added a dedicated ‘Frame only’ page to further cater to the number of customers who already have prescriptions and are searching for a unique look.

Key Results

A website that deploys Parker & Co most valuable assets to deliver a consistent, high end, premium experience.

  • 58% Increase In Time Spent On New Website
  • 264% Order Value Soaring
  • 300% Instant Return On Investment Within First 4 Month – Seeing A 500% Rise In Sales
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