We partnered with Salty to establish a brand strategy and design language for bringing the brand story forward.

Client: Salty

Focus: Strategy, Graphics Standards Manual, Brand Messaging, Brand Experience, Brand Identity, Art Direction, Visual Design

Develop A Cohesive Brand Strategy To Clarify Brand Architecture, Product Offerings, And Message.

The Rethinken team art directed and shot new photography by first starting with an exploratory day dedicated to testing the makeup. The full day exploratory allowed us to test the product, with various lighting techniques, and set the stage for capturing the perfect shots.

Branding Experience & Design
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