Scotiabank — Target launches their first electronics brand.

Client: Scotiabank

Focus: Messaging, Creative Direction, Rich Media Display, Brand Strategy, Brand Identity, Visual Design

Thinking Of A Master Plan

After interviewing everyone from founders to employees, we realized that Scotiabank’s defining characteristic is its ambition to even out the odds in banking. Between institutions and individuals. Or differently put, to make it fair – for lenders, borrowers and investors alike. This relentless drive for real change became the strategic fundament for all the work that followed.

Branding Experience & Design
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