Store X

Store X

Helping Støre X Transform And redevelop brand experience, Resulting in An incredible increase in sales online.

Client: Store X

Focus: Digital Strategy, Creative Direction, Retail Strategy, Brand Strategy, E-commerce Designs, Web UI/UX


With a decline in wholesale and traditional retail opportunities, a focus on direct to consumer was necessary in order to broaden Støre X reach to new demographics. As a brand historically associated with action sports, an industry on the decline, our goal was to create a revamped design system and shopping experience aimed to inspire the brands broader creative audience in an authentic manner.

We worked closely with Støre X internal brand and eCommerce teams to develop a rejuvenated visual system that focuses on paying tribute to their rich creative heritage.

The updated system portrays the brands progressive, irreverent, and passionate culture while connecting with their core community of creative individuals.

The result is a bold, global eCommerce platform grounded in a framework that’s flexible across both Mens, Womens, and Youth products.

The updated platform speaks to a broader audience while providing enhanced merchandising opportunities, stronger product presentation, contextual content pathways, elevated photography standards, and a more engaging brand experience.\

An experience-focused responsive strategy

The entire site is designed responsively with adaptations to the user journey across mobile, tablet, and desktop devices. Our goal was to provide the optimum browsing experience while maintaining the primary features and site content regardless of form factor. We implemented a mobile specific navigation, simplified the filtering system, and replaced carousel clicks with swipe gestures. With this mobile-first approach, we were able to streamline the browsing and shopping experience.

Key Results

A website that exploits Støre X most valuable assets to deliver a consistent, high end, premium experience.

  • 150% Increase in sales
  • 40% Increase in time spent on critical pages
  • 65% Increase in unique users
  • 40% Improvement in Organic Search
  • 80% Increase in Pageviews
  • 120% Increase In CRM Sign Ups
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