Marketing Strategy

Superfluid

Fashion + Apparel
Superfluid
/OVERVIEW

Services Provided

  • Campaign strategy
  • Creative copy and messaging
  • Designs support for the various platforms
  • Media analytics and executive performance dashboard
  • Full site SEO audits
  • Facebook and Instagram Ads
  • Google and Bing Ads
  • YouTube Ads
  • Pinterest Ads

Challenge

Beauty products has a very crowded online marketplace with many highly established competitors, brands, and distribution channels. Superfluid needed to identify and reach their target audience with precision, present a brand and creative message that was instantly compelling, and optimize towards tight business objectives on ROAS and CPA through a complex seasonality curve.

ReThinken succeeded through advanced audience targeting strategies, complex technical structures in campaigns and bidding strategy, and great support from Superfluid in creative strategy and brand voice.

Solution

Advanced Audience Strategies. The Superfluid target demographic had many precise characteristics that needed laser focused targeting. This included using Facebook’s detailed targeting tools to narrow by profession, education, location and more while also deploying lookalike audiences and 3rd party data sources.

Precision Analytics and Forecasting. The Beauty products industry has a complex seasonal and promotional cycle, and Superfluid needed to project and achieve weekly goals to manage cashflow, production, and more. ReThinken worked closely with Brass to develop a unique weekly reporting and attribution methodology.

Shared Creative Optimization. ReThinken worked closely with Superfluid to rapidly build and deploy a large volume of unique creative messages. We leveraged the full range of Facebook formats including carousel ads, videos, static images and dynamic remarketing ads to showcase the Brass line and communicate the brand message effectively.

Result

Precision Facebook Mechanics. Succeeding with Superfluid required not just generating reach and revenue, but hitting tight targets on ROAS and CPA. We needed to work to aggressively drive profitability through media buying. Doing this meant tight control on Facebook mechanics including bidding strategy, placement selection, dayparting, geotargeting and more.

Superfluid engaged ReThinken to operate a PPC campaign focused on acquiring new customers through media buying on Facebook and Instagram. Through the campaign, ReThinken helped Superfluid reach millions of target customers and grow the overall business more than 350% in revenue. The proof is in the numbers:

ReThinken®
/RESULTS

RESULTS

ReThinken helped Superfluid their six-figure MRR goal two months ahead of schedule.
350%
120%

Increase in mobile revenue

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