Tend

Challenges

Establishing authority and presence in a data market

Driving high-intent traffic that will convert to users

Raising awareness about the brand

Reaching high-intent audiences with interest in getting value out of their engagement online

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Objectives

Increase brand awareness and authority in the data economy

Validate product acquisition journeys and test value props across various user cohorts

Reach the number of qualified sign-ups within the timeline and CAC parameters set

Drive existing users to engage with their feed, connect more sources and answer more questions

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Approach

Adopted Tend’s brand to create a cohesive, consistent, and memorable presence across a variety of channels and ensure brand authority among Tend’s target audiences.

Set up all product funnels to ensure marketing decisions are influenced by product analytics.

Deployed rapid experimentation across multiple channels to achieve product/market fit as part of the product launch strategy.

Deployed rapid experimentation across Facebook Ads, Pinterest, Bing, and Google Search to establish a secure lead generation pipeline and quickly scale the user base.

Developed a holistic email, SMS, and push notification strategy to convert high-intent leads into users and continuously engage them with the platform.

Developed a content strategy for Invisibly to establish authority and thought leadership in the data marketplace and challenge the way user data is currently used by companies in the data ecosystem.

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RESULTS

Acquire 300+ New Clients in 90 days.

400% MoM increase in leads

84% Organic website traffic