Evari Bikes

CHALLENGE

Evari Bikes is a British e-mobility company founded by product designer Craig McDonald. Excited by the potential for e-bikes to change the way we travel, McDonald assembled an expert team of bike enthusiasts, designers and engineers to create a sustainable mobility brand.

APPROACH

Our insight gathering identified the team’s commitment to the power of design elegance and engineering to create an effortless riding experience that gives a feeling of lift-off. This led us to the legacy idea — Arrive Above — conveying how the Evari bike carries you smoothly to your destination and leaves you looking forward to the return journey.

The name Evari is derived from EV – representing electric vehicles – and Aria meaning ‘air’. The Evari brand symbol, known as the E-bird, takes its form from the initial E and is inspired by a Swift in flight.