Patrick Ta

CHALLENGE

Patrick Ta reached out to Rethinken in summer 2017 to begin the process of creating his own beauty line. As an established celebrity makeup artist known for perfecting the “the art of glow,” the new line leverages Ta’s personal brand and signature makeup style. Concrete worked with Ta from the early conceptional phases and brought the brand to life – developing the brand strategy, visual identity, packaging, brand imagery and an ecommerce website.

RESULTS

Patrick Ta’s ‘Major Glow Collection’ launched in April 2019 and immediately created a buzz within the beauty community, and amongst his large social media following.